ZEST Equity

ZEST Equity is a UAE-based fintech that provides digital infrastructure for private market transactions. Its three products, SPVs, FSRA-regulated escrow and FSRA-regulated arranging, all run through one workflow. The company is backed by investors including Prosus Ventures and Morgan Stanley, and has digitized more than US$300 million across 220+ transactions. For the 2026 rebrand, the design had already been completed by another agency. ZEST needed someone to build it properly in Webflow in both English and Arabic, and then set up the tracking the marketing team needed to run paid campaigns.

Getting started quickly. We had worked with ZEST's marketing lead before at another company, which meant we could skip the usual introductions and move straight into the build. Building from someone else's design. The agency's Figma files were detailed, so the job was to stay faithful to them while making the site easy for ZEST to maintain. We built a clean class system in Webflow and set up localization so every page works in English and Arabic, including right-to-left layouts. Product pages, the blog and the FAQ run on CMS collections. Challenges along the way. Arabic layouts exposed a number of spacing and alignment issues that didn't show up in English. We worked through them page by page rather than forcing one layout onto both languages. After launch we set up Google Tag Manager, including the LinkedIn Insight Tag, conversion events, UTM preservation across pages and a cookie consent setup that respects visitor choices, then worked through the team's lists of mobile fixes.