Process
Setting the foundations. The product is made up of many agents, and showing all of them at once was overwhelming. We decided to follow the order a sales team actually works in, starting with the account and then moving to each contact. That gave every agent a clear place in the story. Each agent got its own page with a short explanation, an example of the research it produces and the CRMs it connects to. Building for growth. Evergrowth was adding agents regularly, so the site had to grow without a redesign each time. We built it in Webflow on reusable sections and CMS collections, and added pages for each team that buys the product, like RevOps and sales enablement, along with comparison pages against tools buyers already know. Challenges along the way. Some agents were still in development during the project, and their descriptions changed more than once. We kept placeholder pages unpublished until each agent was ready, so nothing half finished went live.
