Process
Understanding the buyer. We spent the first week reading through the Discord, Trustpilot reviews and support questions. Almost every question before a purchase came down to performance, setup or price. So we decided the new site should put published results, the onboarding process and a side by side pricing comparison right at the front. Design and build. Traders spend their days looking at charts, so we went with a darker, data-heavy design that feels familiar to them. The site was rebuilt in Webflow with a proper class system and CMS collections for reviews, strategies and documentation links. Challenges along the way. The QuantVue team was used to editing everything directly and quickly, and we didn't want to take that away from them. The tradeoff was a little more structure up front, with reusable sections and clear naming, in exchange for a site they could keep editing without it falling apart. Since launch we've stayed on for support, adding pages when new products come out.