Canopy Dental

Canopy is building Vella OS, an AI practice management platform for dental practices, dental groups and the investors behind them. Vella reads a practice's software, claims and bank data, finds where money is being lost and takes on administrative work one task at a time as trust builds. The product is complex and the audience is cautious about AI. Buyers range from a solo dentist to a private equity backed group with dozens of locations. The website had to explain all of that clearly and earn trust before asking anyone for anything.

Setting the tone. The founders kept coming back to one idea: AI should earn trust before it runs anything. We built the whole site around that. Every section explains what Vella does in plain language, and just as clearly what it will never do, like touching clinical decisions. Structure. Different buyers needed very different information, so we created separate paths for each type, from single practices up to DSOs and investors. We also built interactive pages, including a walkthrough of how one dental claim moves through the revenue cycle, so visitors could see the problem before reading about the solution. Challenges along the way. With more than 25 pages and a lot of linking between them, small mistakes were easy to miss. Before launch we ran a full technical audit covering broken links, CTA destinations and JSON-LD schema, and fixed over 40 issues. HIPAA and privacy pages were set up in Webflow so they stay easy to update.