Quantified

Quantified is an Austin-based company whose AI roleplay and coaching platform helps life sciences and enterprise sales teams practice high-stakes conversations with realistic AI personas. Its customers include some of the largest pharmaceutical companies in the world, such as Novartis and Sanofi. When we started working together, the website ran on WordPress and had become difficult to manage. There was a large library of blog posts, case studies, guides and webinars, pages loaded slowly, and the marketing team wanted to publish faster without waiting on developers.

Setting the foundations. We redesigned the site around the platform and the industries Quantified serves, then rebuilt it in Webflow. Content was split into separate CMS collections for blog posts, case studies, reports and guides, webinars and news, so each type could have its own layout and filters. The migration. Moving more than 300 pieces of content from WordPress meant cleaning up old formatting, mapping old categories to new collections and keeping every existing URL working. Challenges along the way. After launch, Search Console flagged over 1,000 old URLs returning 404 errors, many from years of WordPress plugins and tag pages. We built a full redirect map and imported it into Webflow. We also fixed dozens of structured data errors and set up UTM tracking on HubSpot forms. Ongoing work. Since launch we've stayed on a monthly retainer, adding pages for new platform features, industries and use cases as the product grows.