Deal Answer

Deal Answer handles SPV and fund formation, fund administration and startup formation for venture capital managers and founders, out of New York. The company has administered more than $1 billion through over 150 SPVs. Its growth created a website problem. Two very different audiences were landing on the same pages. A fund manager wants to know about SPVs, Series LLCs and K-1 distribution, while a founder is looking for a Delaware C Corp, an EIN and a bank account. The old site tried to speak to both at once and left both groups confused.

Choosing the approach. Building two separate websites would have doubled the maintenance, so we decided on one site with a toggle near the top of the homepage. Choosing fund manager or entrepreneur switches the page to match who's visiting. Headlines, benefits, testimonials, pricing tables and FAQs all change with it. Design and build. Fund managers see SPV formation, administration and investor reporting. Founders see company formation, compliance and accounting support. Each version needed to feel like it was written for that person, not like a shared page with a filter on top. Challenges along the way. The tricky part was keeping the choice consistent as people moved between pages. We added a small amount of custom code in Webflow that remembers the selection, so a founder doesn't suddenly see fund pricing two clicks later. Pricing tables were set up so the team can change fees without breaking the layout.